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Startups and small business Toolkit

Digital marketing for small businesses and startups

Learn where it's best for you to focus to help you rapidly grow your business

Whether you call them SMBs as in the US or SMEs as in Europe, all startups and small businesses have one thing in common. They're  short on time, resources and budget.

Fortunately, online marketing gives some fantastic low-cost or free options for marketing on a budget to gain traction for your growing business. Well-known low-cost options include rapidly creating a website or landing pages using an open source platform like WordPress or harnessing social media or search engine optimization and content marketing.


Download our free digital tools guide to learn the tools and tactics that will work best to grow your business

Start improving now with FREE Basic Membership

Start improving your Startups and small business now with our FREE 10 Digital Marketing Mistakes

  • Learn the tactics and tools that will work best for you
  • Covers ALL digital marketing activities using our RACE framework
  • Focus on the most popular, free tools
  • Includes SEO, Social media and conversion improvement and many more

PLUS: as a FREE Basic Member, you'll also get these bonus resources;

  • 25 other actionable templates and guides, written by experts in digital marketing
  • Benchmark your current capability in Startups and small business
  • Improve your skills by doing the first lesson in each of our 10 e-learning courses for free
  • Get personalised answers to your most urgent questions fast - by joining our online community of over 150,000 marketers
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Create a winning Startups and small business strategy

Our comprehensive Startups and small business toolkit, trusted by thousands of marketers and companies of all sizes and in over 100 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

Have you noticed how most advice and case studies of marketing in books and blogs, focuses on the Big Brands with their Big Budgets. Yes, every business can learn from the heritage of these brands, but it’s a very different world from that for small businesses where budget is limited and every cent and penny of investment matter.

We’ve designed the templates and guides in this toolkit to help the owners of small businesses and those running the marketing in these businesses to rapidly learn the success factors for growing your business online. It’s designed for you if you are:

  • An owner, manager or director of the business
  • Responsible for marketing or digital marketing in an SME/SMB
  • Another director in and SME/SMB for whom marketing is not your main role, e.g. Financial Director, Operations director who needs to learn more about the success factors for digital marketing

We recommend you get started with our Complete digital marketing guide for startups, small and mid-sized businesses. This in-depth guide covers all the digital marketing activities you need to manage to grow a small business or startup online. It starts by showing you what needs to go into a digital marketing plan and then how to build an effective marketing website and drive traffic to it. Since it’s from Smart Insights, it also shows you how to use Google Analytics to measure how well the site is working for you and then optimize it to convert more visitors to leads and sales.

Armed with our Startups and small business Toolkit, the world's top marketers use our unique approach to develop winning Startups and small business strategies.

How do I get the Startups and small business Toolkit?

You need to be a Business member to get full access to this toolkit but we offer a free sample to get you started.

Already a Business member? Login here

...or take a look at what's included in this Toolkit

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Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
Will you be next? over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

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