Social Media Marketing Toolkit

Harness the power of social media using
a planned, creative approach

Use our resources to get more from your social media activities and manage the risks

We all know that social media has become incredibly popular with consumers and rightly so! For businesses, social media marketing offers a great opportunity to use fans as ambassadors who share your content and recommend our business at a low cost.

So it makes perfect sense that many companies are using social media tactically by posting updates to Facebook, Instagram, LinkedIn, Pinterest and Twitter.

But few have a social media strategy which helps them use social media to support their business goals. Our experience is that social media works best when you have a more structured approach that's part of an integrated digital communications strategy

Can you make more of your social media activity

Start improving now with FREE Basic Membership

Start improving your Social Media Marketing now with our FREE 10 Common Social Media Marketing Mistakes

  • Covers the 7 essential steps to creating a social media marketing plan
  • Learn the KPIs needed to set goals and manage social media marketing
  • Get tips to build reach and increase followers and fans

PLUS: as a FREE Basic Member, you'll also get these bonus resources;

  • 30 other actionable templates and guides, written by experts in digital marketing
  • Benchmark your current capability in Social Media Marketing
  • Improve your skills by doing the first lesson in each of our 10 e-learning courses for free
  • Get personalised answers to your most urgent questions fast - by joining our online community of over 150,000 marketers
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Create a winning Social Media Marketing strategy

Our comprehensive Social Media Marketing toolkit, trusted by thousands of marketers and companies of all sizes and in over 100 countries, gives you everyting you need to create, launch and refine a winning strategy. All in one, easy to access place.

You will have noticed that social media changes fast and you need to know the techniques which work best on each social network. There are plenty of self-proclaimed ‘social media gurus’ who will offer to help through their blogs.

But often, the so-called social media guru’s experience is limited to promoting themselves and their blogs, which is quite different to promoting a startup or established business.

Instead, why not tap into the expertise of the Smart Insights Expert commentators who have helped many real businesses grow using social media.

Use our guides and templates to act as your virtual consultant who will:

  • Audit your social media marketing to identify improvements
  • Structure a plan to take control of the opportunities and threats of social
  • Give tips on the latest best practices on all of the ‘BIG 6’ social networks

Armed with our Social Media Marketing Toolkit, the world's top marketers use our unique approach to develop winning Social Media Marketing strategies.

How do I get the Social Media Marketing Toolkit?

You need to be an individual or Business member to get full access to this toolkit but we offer a free sample to get you started.

Already an Individual or Business member? Login here

...or take a look at what's included in this Toolkit

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Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
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